TGI Global Consumer Barometer - Issue Twenty-Four: The charms of chocolate

BMRB International

This paper looks at the popularity of chocolate in different countries and regions around the world. Among the findings discussed are that large numbers of consumers from places as varied as Peru and Saudi Arabia enjoy eating chocolate at least once a week, though figures are much lower in some Asian countries.

The charms of chocolate

The popularity of chocolate is certainly not a new phenomenon, with evidence tracing back its consumption for over a thousand years. Yet as Global TGI data indicates, chocolate’s melt-in-the-mouth appeal means it continues to...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands