Many of us spend five days out of seven in the office, and more time with our colleagues than our families, but how much do we really enjoy our jobs? Do we see them as challenging careers with opportunities to progress or simply a way to pay the bills? With the help of the latest Global TGI data we investigate, and take a look at how opinions vary across the world (see Figure 1).
Of the countries studied, Uganda topped the stakes,...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.
