TGI Global Consumer Barometer - Issue Eighteen: Charitable Donations

This paper from TGI reveals how charitable donations vary across the world. Conducted in 12 national markets, the research found that the charities receiving the most support differed greatly between countries, but that women and older consumers are consistently the most generous when it comes to making donations.

Charitable Donations

Levels of donations can be a key indicator of public attitudes and changing public priorities. The TGI results show that in some markets people are becoming more willing to open their wallets for charity.  In Britain, there...