Charitable Donations
Levels of donations can be a key indicator of public attitudes and changing public priorities. The TGI results show that in some markets people are becoming more willing to open their wallets for charity. In Britain, there has been a 12% rise in the number of people making charitable donations over the past five years, and the US has seen a 5% increase. However, France, Germany and Spain have all seen a slight dip in the percentage of charity benefactors over the same time period.
DIGGING DEEP
In all...