Tezos: Human and machine – NFTs and the ever-evolving world of art

Tezos, the energy-efficient blockchain, carried out a global campaign to increase its awareness.

1 The challenge.

Tezos is a leading energy-efficient, Proof-of-Stake blockchain protocol. In 2021 Blokhaus, the internal marketing and communications agency for the Tezos ecosystem, tapped Huge as its external creative agency of record partner to help innovate how Tezos could increase its awareness within the highly competitive, crowded blockchain space, while also educating the masses on the potential of its technology. At the time of the partnership, Tezos faced significant challenges: the blockchain had little-to-no awareness compared to its competitors (it had initially taken a more conservative marketing approach), and more importantly, the general public still lacked fundamental understanding around...

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