Text analytics in market research - gaining an innovative advantage

Tom H.C. Anderson

Due to advances in technology, natural language processing (NLP) - also known as text analytics - have come a long way in the past five years.

Text analytics in market research – gaining an innovative advantage

Tom H.C. AndersonAnderson Analytics, LLC, United States/Sweden

INTRODUCTION

Text, whether obtained through writing or transcribed from speech, is the primary method to record our thoughts,...

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