Texas Roadhouse: Roadhouse in the House

Texas Roadhouse, the steakhouse restaurant, set up a tawe-away operation in the USA within two weeks during the COVID-19 pandemic, to cope with declining sales.

Campaign details

Brand: Texas RoadhouseBrand owner: Texas RoadhouseEntrant company: Doe Anderson, LouisvilleMarket: North AmericaSector: Restaurants & takeawaysMedia channels: Content marketing, Gaming & in-game advertising, Radio & audio, Social media, Virtual & augmented relaityBudget: Up to 500k

Executive summary

When the coronavirus pandemic hit the U.S. in March of 2020, restaurants – including Texas Roadhouse – were forced to close their doors. Texas Roadhouse set up a new curbside to-go operation within two weeks to cope, however, many of its existing customers had never ordered Texas Roadhouse to-go....

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