Texaco Inc.: Star Of The American Road campaign

After nearly 25 years of the same ad campaign, Texaco Inc. launched a new national marketing effort in February 1988.

Texaco Inc.: Star Of The American Road campaign

Rebecca Stanfel

Overview

After nearly 25 years of the same ad campaign, Texaco Inc. launched a new national marketing effort in February 1988. The company desperately needed to revamp its image. After a devastating...