Tetra Pak - Raw Materials

A "crucial misunderstanding" among consumers was tackled by this campaign, for Tetra Pak. Generally, people believe that refundable packaging is automatically good for the environment.

Tetra Pak – Raw Materials


Client Company Name: Tetra Pak GmbH & Co KG

Brand Name: Tetra Pak

Category: FMCG


The 'Refund-Crux' – or a big misunderstanding

In the consumers' minds there is the one crucial misunderstanding, that packaging that is refundable is environmentally friendly. Thus people buy bottles made from Polyethylenterephthalat (PET), which are integrated in the deposit system in Germany and – on a voluntary basis – in Switzerland, too. But in reality these plastic bottles are harmful to the environment due to high energy consumption during...

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