Tesla, TikTok and Pinduoduo are the quickest growing brands, according to data from Kantar BrandZ. The research combines financial information and consumer opinion to calculate a brand's individual value.
Tesla has seen its brand value rise by 275% to $42.6bn, moving from fourth to first in the most valuable car brand. Kantar puts this down to the brand's clear vision combining environmental sustainability, innovative technology and cutting-edge design that is supported by strong brand loyalty.
TikTok is the second quickest growing brand, up 158% to $43.5bn – this growth is one and a half times higher than any...