Tesco: Unforgettable Bag

Tesco, the supermarket chain, created behavioural change in Malaysia by rewarding those who reused their shopping bags.

Campaign video: Tesco – Unforgettable Bag

Read the full campaign case study

Selected creative: Tesco – Unforgettable Bag

Credits

Agency: Grey Petaling JayaBrand Manager: Leong Cheh TengCopywriter: Shamini KandiahCreative Director:Heng Thang Wei / Ronojoy Ghosh...