Tesco: Unforgettable Bag

Supermarket chain, Tesco, greatly reduced single-use plastic bag usage in Malaysia with a behaviour-changing campaign that rewarded customers.

Campaign details

Brand: TescoBrand owner: Tesco PLCEntrant company: Grey Petaling JayaIdea creation: Grey Malaysia, Petaling JayaPR: Grey Malaysia, Petaling JayaMarket: MalaysiaSector: Supermarkets & grocery storesMedia channels:Online video, Packaging &...