Tesco: Unforgettable Bag

Supermarket chain, Tesco, greatly reduced single-use plastic bag usage in Malaysia with a behaviour-changing campaign that rewarded customers.

Campaign details

Brand: Tesco Brand owner: Tesco PLC Entrant company: Grey Petaling Jaya Idea creation: Grey Malaysia, Petaling Jaya PR: Grey Malaysia, Petaling Jaya Market: Malaysia Sector: Supermarkets & grocery stores Media channels: Online video, Packaging & design, Point of purchase, in-store, Public relations Up to 500k