Tesco: Turning a small change into a big statement

Tesco, a groceries and general merchandise retailer, launched a campaign in the UK to drive overall trust in the brand by demonstrating how Tesco could be genuinely helpful to the Black and Minority Ethnic (BAME) community.

Campaign details

Brand: Tesco Agency: BBH

Executive Summary

When people think of social change they think of grand gestures and universal symbols. Today, the fight for equality looks like thousands of people gathered in the streets to protest or a blacked out Instagram feed.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands