Tesco: The Tesco turnaround story

Tesco, a British retailer, launched a campaign in the UK to encourage customers to shop in its stores and to improve its reputation among customers.

Campaign details

Brand: TescoBrand owner: TescoEntrant company: BBH, LondonMedia: MediaCom, LondonMarket: United KingdomSector: Supermarkets & grocery storesMedia channels: Cinema, Email marketing, Online display, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Radio & audio, Sales Promotion, Search marketing, Social media, TelevisionBudget: Over 20 million

Executive summary

Tesco has been at the heart of British retail for 100 years; growing from one stall in London in 1919 to a shop in almost every town in 2020. Then, after decades of growth spurred on by...

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