Tesco: The Tesco turnaround story

Tesco, a British retailer, launched a campaign in the UK to encourage customers to shop in its stores and to improve its reputation among customers.

Campaign details

Brand: TescoBrand owner: TescoEntrant company: BBH, LondonMedia: MediaCom, LondonMarket: United KingdomSector: Supermarkets & grocery storesMedia channels:Cinema, Email marketing, Online display, Online video, Outdoor, out-of-home, Point-of-purchase,...