Tesco: The new power of loyalty

Tesco, a supermarket, launched a campaign in the UK to grow penetration of its Clubcard member base.

Summary

Penetration is king and loyalty is for the bin, right? What if actually loyalty could drive penetration? This is the story of how Tesco did exactly that, by selling more groceries, more mobile phones and helping launch a brand new banking product,...

Not a subscriber?

Schedule your live demo with our team today