Tesco: Tesco x Supermarket Sweep AFP

Tesco, a supermarket, boosted value perception in the UK by partnering with ITV and Thames TV to reintroduce a gameshow.

Executive Summary

In 2019, Tesco were celebrating their 100th birthday which provided an opportunity to re-assert great value; a metric that had been declining over time. We partnered with ITV and Thames TV to bring back the much-loved 90s game show, Supermarket...