Tesco: Tesco x Supermarket Sweep AFP

Tesco, a supermarket, boosted value perception in the UK by partnering with ITV and Thames TV to reintroduce a gameshow.

Executive Summary

In 2019, Tesco were celebrating their 100th birthday which provided an opportunity to re-assert great value; a metric that had been declining over time. We partnered with ITV and Thames TV to bring back the much-loved 90s game show, Supermarket Sweep

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands