Tesco Stores: Bringing Back Supermarket Sweep

Tesco, the grocery retailer, used ad-funded programming to amplify its nostalgic centenary celebrations in the UK.

Campaign details

Brand: Tesco StoresBrand owner: Tesco GroupLead agencies: Thames TV, ITVContributing agencies: MediaCom, BBHMarket: United KingdomIndustries: Supermarkets & grocery storesMedia channels:Competitions & contests, Merchandise & free...

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