Tesco: Christmas 2021 – harnessing the spirit of the nation to create fame and drive growth

Tesco, a supermarket, launched a campaign in the UK to outperform 2020 by increasing sales and market share, positively shift key brand metrics, increase recognition, relevance and salience and land key messages.

Summary

Tesco's 2021 Christmas campaign was the tricky 'second album' to the hugely successful performance of 'No Naughty List' in 2020.

And to make matters worse, the context within which we were operating had become much more difficult for the following...

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