Tesco - Profitable carrots: how advertising price promotions had a positive, long-term effect on Tesco sales

Cathy Lewis and Joanna Bamford

This silver-winning paper is not about the world of big brand advertising. It documents how a campaign of 10-second price promotion ads, with minimal media support, generated over £300m incremental revenue for Tesco.

Supermarkets & grocery stores
United Kingdom

Agency: Lowe

Authors: Cathy Lewis and Joanna Bamford

silver award

Tesco

Tesco's profitable carrots How advertising price promotions ('carrots') had a positive, longterm effect on Tesco sales

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