Terratank It

Andrew Griib

Liquid storage tank hire company, Treloar Tanks Ltd, successfully launched its new product line in the UK thanks to new branding and a campaign grounded in extensive customer research.

Campaign details

Brand: Terratank®Brand owner: Treload TanksEntrant company: Griib Design Ltd - United KingdomIdea creation: Griib Design NorwichMarket: United KingdomSector: Business & industrialMedia channels: Magazines - business, trade, Websites & microsites, Merchandise & free giftsBudget: Up to 500k

Executive summary

Treloar Tanks Ltd is a liquid storage tank hire company based near Southampton, UK. It wanted to launch a new product line.

It was clear Treloar Tanks Ltd lacked a professional brand strategy and positioning, which led to us designing exploratory workshops to review its...

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