Tensions in the metaverse and what they will mean for brands

Heather Dansie

By asking the right questions, brands can make the metaverse an exciting new world to explore.

During the pandemic we were all looking at the virus, but we should have been looking at the internet.

As the dust settles, we’ve realised that our online habits during lockdown will have changed us and society forever. Brands understand that the way we consume and interact and what we value will never be the same again.

To that end, investment in the idea of the ‘metaverse’, the next stage of the internet, has been supercharged by leading technology companies who, over the past 15 years or so, have largely dictated many of the trends that we see in media....

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