Tenneco, Inc.: Hefty, Hefty, Hefty, Wimpy, Wimpy, Wimpy campaign
Daryl MallettOverview
According to Walt Eckert, promotions manager at Tenneco Packaging, a division of Tenneco, Inc., the "Hefty, Hefty, Hefty, Wimpy, Wimpy, Wimpy" campaign for the Hefty Cinch Sak trash bags ran from 1983 to 1988. The campaign was handled by Wells Rich Greene, which had served as the advertising agency for the line for many years. Later, from 1989 to 1992, the advertising for the Hassle-Free Hefty bags used the same "Hefty, Hefty, Hefty, Wimpy, Wimpy, Wimpy" tag line, but these spots were separate from the earlier campaign.