TenMax and Audi: Driving high-end results with high-impact ads

Audi, a high-end automotive brand, showcased its new A8L model in Vietnam to boost brand recognition and sales within the premium customer segment, and emphasise brand awareness, favourability and conversions.

Campaign details

Brand: Audi VietnamAgency: TenMax Ad Tech LabRegion: APAC



Audi is a well-known global brand of luxurious automobile vehicles. In the Vietnamese market, it identifies itself as a high-end automotive brand that delivers high-quality cars with great value to customers.

With the introduction of its new A8L model in Vietnam, Audi intended to boost brand recognition and boost sales within the segment of premium customers. The campaign focused on how to effectively convey the value of the A8L's advanced safety technology and eco-friendly features to the target audience.

We emphasized brand awareness,...

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