Tencent Youth Science Association Star Cinema

Tencent Youth Science Association is an annual science popularization event prepared by Tencent Group for young people. It has teamed up with the world’s top scientific journal "SCIENCE" and the China Association for Science and Technology to build a starry sky movie theater, hoping to inspire children's curiosity and fall in love with science, and at the same time show it to the public Tencent's sense of corporate responsibility empowers brand value.

Case details

Brand : Tencent Youth Science Association

Brand owner : Tencent

Main agency : Tencent Group

Put on the market : Mainland China

Delivery time : June 2019-May 2020

Industry : Cultural Education

Media channels: social media, public relations, offline events,...