Tencent Youth Science Association Star Cinema

王彥鎧、黃麗娟、宋达

Tencent Youth Science Association is an annual science popularization event prepared by Tencent Group for young people. It has teamed up with the world’s top scientific journal "SCIENCE" and the China Association for Science and Technology to build a starry sky movie theater, hoping to inspire children's curiosity and fall in love with science, and at the same time show it to the public Tencent's sense of corporate responsibility empowers brand value.

Case details

Brand : Tencent Youth Science Association

Brand owner : Tencent

Main agency : Tencent Group

Put on the market : Mainland China

Delivery time : June 2019-May 2020

Industry : Cultural Education

Media channels : social media, public relations, offline events, short video platforms

Budget : 500,000

Case summary

An immersive experience with the starry sky as the blackboard-Xingkong Cinema

Jiuquan, Gansu is the base of Chinese aviation exploration. Ironically, the top technology is very far away from the children here. Even the IMAX movie familiar to city...

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