Case details
Brand : Tencent WeChat Pay
Brand owner : Tencent
Main agency : Hand in Hand Heli Image Culture Communication Co., Ltd.
Put on the market : Mainland China, Hong Kong, China
Launch time : May 2017 to present
Industry : Mobile Payment
Media channels : video platforms, social networks
Budget : 700,000
Case summary
WeChat Pay Hong Kong is a payment function launched by Tencent for Hong Kong users based on WeChat. Since its listing in 2016, it has been difficult to open the market. In order to break...