Tencent WE Conference: Dim Blue Dot

王彦铠，马骏豪

The Tencent we conference is an important summit that gathers major scientists from all over the world to discuss major scientific breakthroughs of the year. During the confinement of the epidemic, the Tencent we conference needs a very contagious story, a PR topic, and a signal of hope that can prove that technology can bring the ultimate good to human beings.

Case details

Brand: Tencent WE Conference

Brand owner: Tencent

Main agency: Tencent Group Marketing and Public Relations Department

Main agency holding group: Tencent

Secondary agency: NOONE Arts Development Co., Ltd, Stink Studios

Market launch: Mainland China

Industry: Internet

Media Channels: Influencers (Key Opinion Leaders KOLs, Key Opinion Consumers KOCs), H5, Social Media, Live Streaming, Online Video Advertising, Virtual & Augmented Reality (VR&AR), Content Marketing, Public Relations, User Native Content (UGC)

Budget: 5-6 million

Case Summary

The Tencent we conference is an important summit that gathers major scientists from all over...

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