Tencent: Show my work

Tencent, a technology company, used a game to promote its app, Tencent VooV Meeting, during the Covid-19 lockdown in China.

Campaign details

Brand: TencentBrand owner: TencentEntrant company: Tencent, ShenzhenIdea creation: In houseMedia: In housePR: In houseMarket: GlobalSector: Telephone & internet servicesMedia channels:Gaming & in-game advertising, Mobile & apps, Social...