Tencent: Poster-Postcard-Post It

Tech and entertainment company Tencent promoted the Tencent Youth Science Festival via an e-book and interactive poster cards that could be turned into sci-fi toys.

Campaign details

Brand: TencentBrand owner: TencentEntrant company: Tencent - China (mainland)Idea creation: In houseMarket: Greater ChinaSector: Technology & electronicsMedia channels: Mobile & apps, Merchandise & free gifts, Public relationsBudget: No budget

Executive summary

Tencent Youth Science needed a way to connect more deeply with its audience than just reaching out to children through conferences. This time, we’ve transformed the experience by designing an interactive ‘poster-card’ which could also turn into Sci-Fi toys. Scan the QR code on the poster and you will receive an e-book,...

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