Tencent: Poster-Postcard-Post It

Akae Wang, Ken Lin, Yuanmeng Liu

Tech and entertainment company Tencent promoted the Tencent Youth Science Festival via an e-book and interactive poster cards that could be turned into sci-fi toys.

Campaign details

Brand: TencentBrand owner: TencentEntrant company: Tencent - China (mainland)Idea creation: In houseMarket: Greater ChinaSector: Technology & electronicsMedia channels: Mobile & apps, Merchandise & free gifts, Public relationsBudget:...

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