Campaign details
Brand: TencentBrand owner: TencentEntrant company: Tencent - China (mainland)Idea creation: In houseMarket: Greater ChinaSector: Technology & electronicsMedia channels: Mobile & apps, Merchandise & free gifts, Public relationsBudget: No budget
Executive summary
Tencent Youth Science needed a way to connect more deeply with its audience than just reaching out to children through conferences. This time, we’ve transformed the experience by designing an interactive ‘poster-card’ which could also turn into Sci-Fi toys. Scan the QR code on the poster and you will receive an e-book,...