Tencent Mobile International Ltd.: PUBG Mobile 4th anniversary campaign

Wee Teck Chan, Leon Seow, Vince Ota

Tencent Mobile International Ltd, a video games company, partnered with Player Unknown Battleground Mobile (PUBGM) to increase its market share of daily new active users and conversion of "regular gamers" on other platforms.

Campaign details

Brand: PUBG Mobile Brand owner: Tencent Entrant company: Pico Art International PTE LTD Idea creation: Pico Art International Singapore Market: Irish Republic Sector: Websites, online services, apps Media channels: Word of mouth, Influencers, KOLs, Virtual & augmented reality, Competitions & contests, Social media, Mobile & appsBudget: Up to 500k

Executive summary

We were asked by “Player Unknown Battleground Mobile (PUBGM)” to help increase its market share of both new daily active users and conversion of “regular gamers” on other platforms to the mobile...

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