Campaign details
Brand: PUBG Mobile Brand owner: Tencent Entrant company: Pico Art International PTE LTD Idea creation: Pico Art International Singapore Market: Irish Republic Sector: Websites, online services, apps Media channels: Word of mouth, Influencers, KOLs, Virtual & augmented reality, Competitions & contests, Social media, Mobile & appsBudget: Up to 500k
Executive summary
We were asked by “Player Unknown Battleground Mobile (PUBGM)” to help increase its market share of both new daily active users and conversion of “regular gamers” on other platforms to the mobile...