Tencent Mobile International Ltd.: PUBG Mobile 4th anniversary campaign
Wee Teck Chan, Leon Seow, Vince Ota
Tencent Mobile International Ltd, a video games company, partnered with Player Unknown Battleground Mobile (PUBGM) to increase its market share of daily new active users and conversion of "regular gamers" on other platforms.
Campaign details
Brand: PUBG Mobile Brand owner: Tencent Entrant company: Pico Art International PTE LTD Idea creation: Pico Art International Singapore Market: Irish Republic Sector: Websites, online services, apps Media channels:Word of mouth, Influencers,...