Campaign details
Brand: TencentBrand owner: TencentEntrant company: Tencent, ShenzhenMarket: ChinaSector: Telephone & internet servicesMedia channels: Mobile & apps, Online display, Social media, Sponsorship - event, property, Websites & micrositesBudget: Up to 500k
Executive summary
Every year the greatest minds in science gather at Tencent's WE Summit. In this year, the theme was 'everything has its own micro-universe. We created an online experience, allowing attendees and the audience at home to explore the micro-universe all around them.
We wanted the users to experience this interactive project before they...