Case details
Brand: Tencent
Brand owner: Tencent Advertising
Main Agency: McCANN Shanghai
Holding Group: IPG
Put on the market: Mainland China
Launch time: October 14, 2019-still in progress
Industry: Healthcare
Media channels: social media, news media, mini programs
Case summary
The elderly in China have no awareness of the prevention of Alzheimer's disease. Medical research has shown that frequent tapping of the finger can activate the brain and delay the disease. We have developed a WeChat applet. Children can send messages to their parents through the applet . Parents need to...