Tencent: IMARS Cinema

Tencent, a technology conglomerate, partnered with Science Magazine and released popular science videos in China to encourage interactive learning through campus cinema.

Campaign details

Brand: TencentBrand owner: TencentEntrant company: Tencent, ShenzhenMarket: ChinaSector: Information technologyMedia channels: Cinema, Events & experiential, Online video, Outdoor, out-of-home, Public relationsBudget: No budget

Executive summary...

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