Tencent Foundation, China Organ Donation Administrative Center: A Team of One

Tencent Foundation, the China Organ Donation Administrative Center, increased clicks, coverage and organ donors in China by creating a basketball team of organ recipients.

Campaign details

Title: A team of oneBrand: Tencent Foundation, China Organ Donation Administrative CenterProduct: Organ donationIdea: Topic & LoongCountry: Mainland China

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 years +AsiaNon-specificOtherMiddleA Team of One had a production cost of $0.2 million and received 450 million free media impression.

Objectives

  • To boost voluntary organ donations: Every year about 300,000 Chinese are on waiting lists to receive organ transplants. China banned transplant of organs from executed prisoners in 2015, and voluntary donation has been the only...

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