Campaign details
Title: A team of oneBrand: Tencent Foundation, China Organ Donation Administrative CenterProduct: Organ donationIdea: Topic & LoongCountry: Mainland China
Duration of Campaign | Location/Region | Gender | Target audience | Socio-economic Level | Budget |
---|---|---|---|---|---|
3 years + | Asia | Non-specific | Other | Middle | A Team of One had a production cost of $0.2 million and received 450 million free media impression. |
Objectives
- To boost voluntary organ donations: Every year about 300,000 Chinese are on waiting lists to receive organ transplants. China banned transplant of organs from executed prisoners in 2015, and voluntary donation has been the only...