Campaign details
Brand: TenaAgency: AMVBBDO
Executive Summary
When you think of TENA incontinence products, what comes to mind?
Bulky, unflattering, diaper-like underwear in a questionable beige shade?
And who do you picture wearing them? Elderly people probably, housebound even.
The thing is, TENA products aren't ugly, and they work very well. They're known for their superior performance and given that 1 in 3 women in the UK suffer from incontinence, they could genuinely help these people live a more comfortable life.
But if no one wants to think about incontinence, or have anything to do with your...