Tena: #lastlonelymenopause

TENA, the #1 brand for bladder weakness, launched its new TENA Lights Sensitive range to help women feel better prepared for the menopause and the changes it involves and ignite meaningful conversation within culture.

Executive Summary

No one wants to be seen as a 'TENA lady'...

We're in a unique and complex situation where our audience often want nothing to do with us. We're a pariah brand. It's an enormous challenge, with tricky nuances and deeply entrenched stigma....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands