TENA: How creative qualitative research for TENA influenced the award-winning ‘Last Lonely Menopause’ campaign

TENA partnered with research agency The Outsiders to improve understanding of the menopause, adopting a creative method of qualitative research that informed an award-winning piece of creative work.


The incontinence products brand TENA wants to break the silence around menopause and support women at this transformational time. TENA and their ad agency, AMV BBDO, commissioned The Outsiders to conduct qualitative research with menopausal women...

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