TENA: Despair No More

TENA, the adult incontinence brand, empowered women to be who they want to be, and became the number one incontinence product brand in the Middle East.

Campaign video: TENA – Despair No More

Read the full campaign case study

Selected creative: TENA – Despair No More

Credits

Creative agency: Impact BBDO DubaiAccount Director: Salma ShahinAssociate Creative Director: Felix BedollaCEO and Chairman: Dani RichaCEO: Syed Azeem AfzalChief Creative Officer: Paul ShearerCreative Director: Sarah BerroCreative: Maissam AttieEditor: Ryan Gonsalves ImpactBBDOExecutive Creative Director: Marie Claire MaaloufRegional Executive Creative Director: Ali RezSenior Account Executive: Haitham Elias ShaheenSenior Art Director: Irina SiraevaTalent Manager:Dema Almalik...

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