Ten trends for making the most from digital out of home campaigns

This paper discusses the rapid growth of advertising expenditure on digital out of home advertising in the UK, USA and elsewhere, before offering advertisers ten pieces of advice to maximise consumer engagement and ROI on campaigns involving digital OOH formats.

Ten trends for making the most from digital out of home campaigns

Carolyn Nugent Warc

Digital formats are the rising stars of Out of Home (OOH). In 2010 alone, digital OOH in the UK increased by 39% to more than £100m ($161m), up from £73.5m ($118m) in 2009. In the US, the gross market value of digital OOH is $1.1bn and across the world in Kinetic's markets it accounts for a further $84m of annual revenue.

In what was predicted to have been a year of consolidation and quiet growth, 2010 actually witnessed some dramatic growth in the sector....

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