The article lists ten main issues that will define the task for marketers in the next few years: think global; culturally diverse cities; the elderly; personal health and health of the planet; the era of cheap food, energy and finance is over; more transparent company structures, which marketing must manage; generational differences which drive both customers and staff must be understood; new media, especially the internet, will need to be understood; brand communications will be about creation, content and cooperation; new agency structures will be needed.
Ten things marketers will need to know in the year 2013
Andrew Marsden
When I first became a brand manager in 1978 I knew what marketing did. The brand manager's job was to manage and develop the company's most important and valuable assets – its brands....
