Ten surefire ways to fail in new media

Marketers often rush into new media campaigns without sufficient planning, while clients mistakenly believe that online campaigns are ‘free’.

Ten surefire ways to fail in new media

Brian Gilbert

Launching a new campaign always stirs a mix of emotions in marketers, ranging from a rush of adrenaline, a burst of pride and even the nail-biting fear of the unknown. You invest large amounts of time and money, and hope it pays off in profitable returns. If a campaign failed to deliver a noticeable boost in sales or response activity, you used to be able to hide behind the 'it's about building awareness' shield. But, no longer. This is the age of measurability.

Experimenting with new media campaigns – banner...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands