Ten predictions for celebrities in advertising

Hamish Pringle, director general of the IPA and author of ‘Celebrity Sells’, makes ten predictions about the use of celebrities in advertising – and concludes that the share of campaigns using stars will increase from around 17% to 25% in the next decade.

10 Predictions For Celebrities In Advertising

Hamish Pringle IPA

The winning 'celebrity' cases in the IPA Databank are ample evidence of the effectiveness of the use of famous personalities in advertising, but what are the future trends in...