Ten pitfalls of researching new product developments

Research is often criticised for helping to kill off new products and ideas. Laura Morris, senior client consultant at Nunwood, sets out to identify the main pitfalls of innovation research, and explains how best to avoid them.

Ten pitfalls of researching new product developments

Laura Morris

Research is often unfairly criticised for helping to kill off new product ideas before they even reach the concept development phase, and while it is certainly true that great research can...