Temus: Step it up

Digital transformation start-up Temus put non-tech workers on an accelerated path to becoming technology professionals with its launch of the Step IT Up programme in Singapore.

Why is this work relevant for Strategy & Effectiveness?

Temus has a definitive proposition: To put non-tech workers on an accelerated path to become technology professionals. Step IT Up x Temus –a new talent conversion programme– is our answer to the 54% of Singapore-based organisations who struggle to digitalise successfully without technically skilled staff.

The strategy behind legitimising Temus, an unestablished new brand, was important for the success of the programme’s first recruitment drive. The campaign’s effectiveness rests not on just on ad impressions but the positive societal impact on aspiring tech talent –giving more Singaporeans a stake...

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