Temptations Cat Treats

Temptations was a brand on the verge or greatness, but needed a new positioning to unleash its potential.

Temptations Cat Treats

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months):

June 200–June 2008

Start of Advertising/Communication Effort:

April, 2005

Base Period for Comparison:

Historical Trends

a) Introduction

Temptations was a brand on the verge...

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