Temenos: Tieless bank

LatAm Intersect PR (LIPR), a public relations agency, helped Temenos launch the ‘Tie-less Banking’ campaign to strengthen Temenos’ image in Latin America.

During the year of 2021, LatAm Intersect PR (LIPR) created and launched the 'Tie-less Banking' narrative-driven PR campaign on behalf of the world leader in banking software, TEMENOS. As part of the company's expansion into Latin America, our team at LatAm Intersect PR had been hired to develop TEMENOS' communication strategies throughout the whole region, including country-specific campaigns in Argentina, Brazil, Chile, Costa Rica, The Dominican Republic, Ecuador, Mexico and Panama.

While we had been working together with TEMENOS on the company's image and public relations for over a year, we had never embarked on...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands