Telstra: You don’t need Australia’s best network…until you do Telstra, an Australian telecommunications company, launched a campaign in Australia to stand out in the market and emphasise the importance of being with the best network provider. 1 - Influential Idea 2 - Behaviour Breakthrough 3 - Sales Spike 4 - Brand Builder 5 - Commercial Triumph Telephone & internet services Australia Campaign detailsBrand: TelstraBrand owner: TelstraEntrant company: The Monkeys, part of Accenture Interactive, SydneyMarket: AustraliaSector: Telephone & internet servicesMedia channels:Online display, Online video, Outdoor, out-of-home, Radio & audio,...
