Telstra: Talking loneliness

Telstra, a communications services provider, launched a campaign in Australia to raise awareness of the loneliness issue during the pandemic by normalising the conversation about it.

The Briefs

Being home to the "most locked down" city in the world, Australia was no stranger to the economic and social repercussions of the Pandemic. Persistent social isolation was impacting Australians of all walks of life with Lifeline recording a historic 30%+ increase in call volumes.

As an organisation built on connecting people, Telstra was a vital provider of communications services during this time. Believing that "everyone deserves to feel connected", Telstra knew it was also its corporate social responsibility to ensure those who were not feeling meaningfully connected to others weren't left alone.

  • Campaign timeline:October 2021 -...

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