Telstra Mum 2.0
Dan Pankraz, Brent Annells, Peeyosh Chandra and Diane Chua
This is the story of how planning tackled the online generation gap and helped Aussie Mums become more digitally savvy.
Tasked to extend Telstra's Call Mum Campaign digitally, DDB Sydney did a social media deep dive investigation of conversations about parents connecting with their kids online. What we uncovered was a unique social insight, which represented an incredible opportunity for Telstra to bring Mums and kids together.
Our research of over 10,000 online conversations pointed to a need to overcome...