Telstra BigPond - How a leader delivered outstanding results by out-thinking the challengers

Hristos Varouhas

This 2005-06 campaign for Telstra's BigPond broadband offer aimed to encourage broadband take-up and reverse Telstra's declining share, and, specifically, to raise it from 39.7% to 41.5% over the 12-month campaign period.

Telstra BigPond – How a leader delivered outstanding results by out-thinking the challengers

Agency

Belgiovane Williams Mackay

Hristos Varouhas            Author, Planning Director, Strategic PlanningSimon Hadfield               Group Account Director, Account ServiceRob Belgiovane...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today